Mazda is AJAC’s Most Awarded Car Brand in Canada for 2018

The Automobile Journalists Association of Canada (AJAC) announced today that four Mazda Vehicles have been awarded three Car of the Year Awards.

The winners are:

• 2018 MAZDA3 Best Small Car in Canada for 2018
• 2018 MAZDA3 Sport Best Small Car in Canada for 2018
• 2018 CX-5 Best Small Utility Vehicle in Canada for 2018
• 2018 CX-9 Best Large Utility Vehicle in Canada for 2018

AJAC is an association of automotive journalists, writers and photographers who test-drive and report on new vehicles in Canada. They are dedicated to providing consumers with sound, objective, comparative data to help inform buying decisions.

The AJAC awards are Canada’s prestigious automotive awards.

The 2018 editions of the MAZDA3, MAZDA3 Sport, CX-5 and CX-9 all come with cutting-edge technology, like G-Vectoring Control, which won the 2017 AJAC award for Best New Innovation Technology and i-ACTIVSENSE safety technology.

Plus 2018 models have made great strides making every drive a great drive. Reducing Noise, Vibration and Harshness (NVH) for a smoother ride, fine tuning our groundbreaking SKYACTIV TECHNOLOGY for even better responsiveness and handling, enhancing interior features and evolving our stunning KODO design aesthetics all work together to create vehicles that are a joy to drive.

We are so proud to receive these honours. Three awards across four nameplates recognize the consistent quality across the Mazda lineup. The awards are a testament to the dedication and craftsmanship that go into every vehicle we make.

At the heart of every idea, concept and realization of a Mazda vehicle is a passion for driving – for that connected-to-the-road feeling that creates anticipation for the road ahead while keeping drivers fully engaged both tactically and emotionally.

Recognition of our passion and craftsmanship is also a recognition of our belief that Driving Matters.

Thank you AJAC!

A Passion for Design and Comfort: The 2018 Mazda CX‑5 Receives Top 3 World Car of the Year Title.

The World Car Awards announced that the 2018 Mazda CX‑5 has received the 2018 Top 3 World Car of the Year title.

The World Car Awards (WCA) is an association of 48 international automotive journalists from all over the world. As a not-for-profit association administered under the guidance of distinguished automotive journalists from Asia, Europe, and North America, WCA draws on the experience and expertise already developed by award programs throughout the world.

The 2018 Mazda CX‑5 comes with cutting-edge technology, like G‑Vectoring Control, improving responsiveness as well as achieving a reduction in Noise, Vibration and Harshness (NVH), and i‑ACTIVSENSE safety technology.

As the first Mazda built from the ground up with our groundbreaking SKYACTIV TECHNOLOGY, the CX‑5 has been fine-tuned since its launch, delivering even better responsiveness and control for an exceptional Jinba Ittai – the feeling of oneness between driver and vehicle.

Enhanced interior features and the evolution of our KODO design philosophy inside and out, the CX‑5 is practical, technologically spectacular and beautiful to behold.

All helping to make the CX‑5 a joy to drive and every drive a great drive.

At the heart of every idea, concept and realization of a Mazda vehicle is our engineers’ and designers’ passion for driving – for that connected-to-the-road feeling that creates anticipation for the road ahead while keeping drivers fully engaged both tactically and emotionally.

Recognition of our passion and craftsmanship is also a recognition of our belief that Driving Matters.



Mazda Canada


2018 Mazda6 Signature 2.5L Turbo


The 2018 Mazda6 is proof of that commitment. Significantly refreshed, the midsize sedan gets a couple of new shades of paint, a larger mesh grille, a longer and squared off hood, wing design embellishments, and a more powerful engine plucked from a Mazda CX-9 SUV. It’s a stylish and efficient combination that provides a good bang for the buck at a base price of $35,640 for the range-topping Signature trim level.

As we found out on the twisty roads of Angeles Crest Highway, the updated sedan offers an enjoyable and sporty driving experience despite the lack of a stick—especially when you set it in Sport mode and use its paddle shifters aggressively. It reminds

Under the hood, the CX-9-sourced Skactiv-G 2.5-liter turbo-four produces the same 250 hp and a healthy 310 lb-ft of torque it does in the three-row crossover. It’s mated to the same six-speed automatic, though the powertrain was retuned for sedan duty. It’s a rather enjoyable ride that’s noticeably quicker than the naturally aspirated mill, which produces a lackluster 184 hp and 185 lb-ft of of the Mazda 626 from the 1990s.

In Signature trim, the 2018 Mazda6 rolls mostly gracefully on 19-inch wheels with all-season rubber and its suspension proved fairly forgiving on the unevenly paved streets and highways we encountered during our test runs.

The overall ride experience is actually better than a Mercedes-Benz CLA-Class sedan, thanks mostly to the lack of a start/stop system that kills driving enjoyment in a desperate effort to save fuel. We are grateful for the Mazda engineers that fight to keep that scourge at bay.

Instead of start/stop, the Mazda6’s turbo-four features cylinder-deactivation voodoo, which shuts off its two outside cylinders at cruising speeds for better fuel efficiency. Steering is fast and easy to control and the brakes really brake with a light touch.

Our tester wears a heavy coat of Snowflake White Pearl paint (a $200 option) with warm Chestnut Nappa Leather sports interior, UltraSuede flourishes, and nifty Japanese Sen Wood trim.

Inside the soft touch materials look and feel luxurious. Aside from a few carryover switches, the interior is all new, looks smart, and works extremely well on this top trim level. It easily rivals some of Benz’ C-Class offerings. (We can’t vouch for the lower trim levels, but as my granny used to tell me—you get what you pay for)

The Mazda6 also sports new sport seats. They don’t blow, but they totally suck instead. You see, most air-conditioned seats blow cold air on a passenger’s back, which can give them a bit of a chill, but Mazda’s utilize a suction fan to suck air away from its occupants, which keep you cool without over doing it. The new tech is a sweet touch that we will prove handy during the summer. They’re also super comfy and well padded for the most discerning tuchus.

Tech goodies include the usual assortment of lane assist, lane departure, adaptive cruise control, blind spot monitoring, and other gizmos that beep and prod you into safe driving submission. New for 2018 is the Android Auto and Apple CarPlay support—a huge improvement for smartphone junkies. Mazda also equipped the sedan with rain sensing-windshield wipers that come in handy—especially at the car wash when you forget to turn them off.

In all, the 2018 Mazda6 Signature is worth a closer look if you are in the market for a well-equipped sporty sedan but have no desire to break the bank on a premium marque.






Automobile Magazine


Mazda Introduces Updated 2019 CX-3 at 2018 New York International Auto Show

2019 Mazda CX-3 (CNW Group/Mazda Canada Inc.)

NEW YORKMarch 28, 2018 /CNW/ – Mazda Motor Corporation today introduced its updated, refined Mazda CX-3. Additionally, the Mazda KAI concept and SKYACTIV-X engine made their North American auto show debuts, highlighting Mazda’s design and engineering prowess as it moves toward its next-generation of vehicles.

In his speech today, Mazda Motor Corporation Global Chief Marketing Officer and Mazda North American Operations CEO Masahiro Moro discussed Mazda’s commitment to the U.S. with Mazda Toyota Manufacturing, U.S.A., Inc., the new plant scheduled to go online in 2021. He also introduced the updated Mazda CX-3 subcompact crossover SUV before journalists at the New York International Auto Show, held at the Jacob K. Javits Convention Center.

The new CX-3’s interior has undergone significant improvements, most notably the adoption of an electronic parking brake that frees up space and allows for a significant increase in storage space. Additional improvements include a smoother, more efficient and more refined SKYACTIV-G 2.0 gasoline engine, available full-leather seating surfaces, improved NVH characteristics and redesigned seats that support a more comfortable position. Yet, Mazda CX-3 continues to possess uncommonly good driving dynamics and keenly updated design elements that complement what is already a compelling package.

Finally, Mazda displayed the Mazda KAI concept and SKYACTIV-X engine. KAI, which means “pioneer” in Japanese, portend Mazda’s KODO—Soul of Motion design direction, eschewing rhythm motion of the design language for cleaner lines, surface-based reflections and a “less-is-more” approach to creating a simultaneous sense of excitement and elegance. It is joined by the SKYACTIV-X engine, the world’s first commercially available gasoline compression-ignition engine. The KAI and SKYACTIV-X signal Mazda’s future design and technology directions.

Called Sustainable Zoom-Zoom 2030, in which Mazda is aiming to reduce its CO2 emissions by 50 percent from 2010 levels by 2030. SKYACTIV-X will serve as a building block in that strategy, with it expected to be 20- to 30-percent more efficient than today’s SKYACTIV-G engines. It will be available in Mazda vehicles starting in 2019.

SKYACTIV-X is part of a greater initiative in line with Mazda’s “Sustainable Zoom-Zoom 2030” long-term vision for technology development. Mazda aims to use the fundamental appeal of the automobile – driving pleasure – to inspire people, enrich society and help bring about a beautiful earth. By offering an experience of car ownership that celebrates driving, the company hopes to enrich lives and build a strong bond with customers.

List of exhibits at the New York International Motor Show

Models scheduled for sale

New Mazda CX-3 (World premiere)

Currently available models

Mazda3, Mazda6, Mazda CX-5, Mazda CX-9, Mazda MX-5, Mazda MX-5 RF

Reference exhibits

Mazda KAI Concept (North American premiere)
Mazda MX-5 Global Cup Racecar

Technology exhibits

SKYACTIV-X next-generation gasoline engine


About Mazda Canada Inc.

Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, OntarioMazda Canada has a nationwide network of 164 dealerships. For additional information visit Mazda Canada’s media website at

SOURCE Mazda Canada Inc.

Mazda Leads Pack for Fuel Economy for 5th Straight Year


For the fifth consecutive year, Mazda is the industry leader for fuel economy on the North American continent. This is according to a new report produced by the Environmental Protection Agency (EPA) in the United States, based on analysis of data from 2016 model-year vehicles.

The EPA ranking is based on manufacturer adjusted fuel economy. This consists of average fuel consumption (city and highway) of all of a company’s vehicles in one year, with the results weighted for sales volume. This method ensures that an auto manufacturer, even if it produces several “green” vehicles, will see its results suffer due to the presence of big fuel-hungry vehicles in its lineup.

The total average fuel consumption figure for Mazda was 29.6 miles per gallon (mpg), an improvement of 0.4 mpg in comparison with the 2015 model-year. All of its vehicles benefit from the SKYACTIV technology for engines, transmissions, body and chassis. And while the company has no hybrid models in its lineup, it also doesn’t offer any V6 or V8 models. Even its heftiest model, the CX-9 large crossover, runs on a 4-cylinder turbo.

Behind the Japanese automaker, Hyundai climbed from 5th to 2nd place for manufacturer fuel economy; it was followed by Honda, Subaru and Nissan – with ratings varying from 28.8 mpg to 27.9 mpg. Fiat-Chrysler Automobiles (FCA) brings up the rear of the list, behind General Motors and Ford. That the three American manufacturers rank where they do is unsurprising, given that they produce and sell mainly SUVs and trucks.

The EPA report notes that, in general, vehicle fuel consumption and CO2 emissions are lower than ever before – this in spite of the increasing popularity of SUVs. Improved fuel efficiency combined with relatively unchanged average weight and power output are in large part behind the improvement, along with the more widespread use of direct injection systems.





This year marks Mazda’s fifth year as the official automotive partner of Canada Snowboard.

To celebrate, Mazda Canada has teamed up with King Snow magazine to give fans a fascinating
behind the scenes look at the world of Canadian snowboarding in The Drive, a series of thrilling
online documentaries. Keep your eyes peeled for these films in forthcoming issues of Zoom-Zoom.






SKYACTIV-X is a revolutionary engine, a world first. It employs a method of combustion—compression ignition—that the combined might of the motoring sector has been trying to master for over two decades.

Why SKYACTIV-X is a defining moment for the industry

The development of this technology comes from Mazda’s “Well-to-Wheel” approach, which considers real-world emissions over a car’s entire life cycle. Of course, Mazda plans to introduce electric vehicles to areas that have clean energy sources and will add hybrid and plug-in vehicles from 2020, but the internal combustion engine will continue to be the base power unit for 85 percent of all cars up until 2035. That’s why SKYACTIV-X is such an important breakthrough in Mazda’s goal to reduce “Well-to-Wheel” carbon dioxide emissions to 50 percent of 2010 levels by 2030, and a staggering 90 percent reduction by 2050.

Here’s how the SKYACTIV-X works…

In a gasoline engine, the fuel-air mixture is ignited by a spark from the spark plug. In a diesel engine, the fuel-air mix is compressed and ignites through pressure and heat alone. Diesel is more energy dense than gasoline, which also means more air and less fuel goes in, making for better fuel economy. And although diesel engines tend to release less carbon dioxide than gasoline engines, they emit particulates that, unless trapped or treated, can cause pollution. Diesels, which are often turbocharged, have a reputation for having lots of torque even at low revs, while gasoline engines can rev higher and produce more horsepower at those high revs.

SKYACTIV-X offers the best of both diesel and gasoline engines with none of the disadvantages. It does this thanks to a new technology called Spark Controlled Compression Ignition (SPCCI). Running on regular gasoline, SPCCI works by compressing the fuel-air mix at a much higher compression ratio, with a very lean mix. The SKYACTIV-X engine uses a spark to ignite only a small, dense amount of the fuel-air mix in the cylinder. This raises the temperature and pressure so that the remaining fuel-air mix ignites under pressure (like a diesel), burning faster and more completely than in conventional engines.




G-Vectoring Control

What is Mazda G-Vectoring Control?

Now, with a new and innovative technology called Mazda G-Vectoring Control Mazda is even more fun to drive. What is Mazda G-Vectoring Control? Mazda G-Vectoring Control is a new technology that has been recently developed by Mazda as a part of its SKYACTIV®-VEHICLE DYNAMICS and is designed to deliver a smoother and less fatiguing drive for every passenger.

The new SKYACTIV®-VEHICLE DYNAMICS with G-Vectoring Control technology focuses on the mechanics of vehicle dynamics to help make your new Mazda feel more like an extension of your body with better control, less fatigue and more precise steering. It will offer you more precise steering behind the wheel by optimizing load control. When you take a turn, the new G-Vectoring Control from Mazda will improve cornering by reducing engine torque and shifting the load to the front wheels of your new Mazda.

Mazda’s new SKYACTIV®-VEHICLE DYNAMICS with G-Vectoring Control is a new standard feature in all trim levels of the 2017 Mazda3, 2017 Mazda6, 2017 Mazda CX-3 and 2017 Mazda CX-5. The new and innovative system will soon be standard on every new Mazda

The SKYACTIV®-VEHICLE DYNAMICS with G-Vectoring Control system works by monitoring three different parameters that include the rate of steering wheel rotation, throttle position and vehicle speed to deliver an increased vertical load to the front tires. When cornering, the high-tech system works by adjusting power delivery and shifting the weight of your Mazda. The outstanding traction the new system provides to its driver inspires confidence behind the wheel and makes driving more fun. The best thing about the new G-Vectoring Control System is that it significantly improves handling on snow-covered and wet roads.

2017 Mazda CX-5 makes Canadian debut in Toronto

TORONTO, Feb. 16, 2017 /CNW/ – Mazda Canada introduced the new 2017 Mazda CX-5 crossover to the Canadian market today during a press conference at the Canadian International Auto Show. This second generation compact crossover features Mazda’s SKYACTIV Technology, an evolutionary KODO – Soul of Motion design theme, and will launch Mazda’s first passenger vehicle with a diesel engine in Canada in the fourth quarter of 2017. Starting price of the new CX-5 will be $24,900, and will include a long list of new standard features, including G-Vectoring Control, LED headlights and daytime running lights, 17-inch alloy wheels, rearview camera, noise-isolating windshield, 7-inch touchscreen with Mazda Connect and HMI Commander, Bluetooth, and more.

The first technology in the SKYACTIV-VEHICLE DYNAMICS series, G-Vectoring Control (GVC) further advances the unified feel that has always defined the dynamic performance of Mazda vehicles, and was recently awarded AJAC’s Best New Innovation Technology for 2017.

The powertrain lineup will be comprised of three engines and two transmissions, all providing powerful acceleration and excellent real-world fuel economy. At the entry level, the CX-5 will be powered by a 2.0-litre SKYACTIV-G four-cylinder engine, which produces 155 horsepower and 150 lb-ft of torque. This will be mated to the SKYACTIV-MT six-speed manual transmission. At launch, the rest of the lineup will be equipped with the 2.5-litre SKYACTIV-G four-cylinder engine, which includes a modest power increase to 187 hp, and 185 lb-ft of torque. This engine is exclusively paired with the SKYACTIV-Drive six-speed automatic transmission with manual-shift mode and Drive Selection switch. Later on in 2017, a third engine will join the CX-5 lineup, bringing diesel power to the Mazda showroom for the first time in a passenger vehicle. The SKYACTIV-D 2.2L turbo-diesel engine will bring a new driving dynamic to the CX-5 range with smooth, effortless acceleration as expected from a diesel engine, along with fuel economy rivaling hybrid vehicles.

“The CX-5 has proven itself to be capable of outperforming in a segment that is already growing at unprecedented levels,” said David Klan, Senior Director, Sales, Marketing & Regional Operations, Mazda Canada. “And now, we’ve taken everything consumers already love about the CX-5 and elevated it to a higher level, including elegant design, refined craftsmanship, active safety technology, and driving pleasure.”

Pricing for the mid-trim will start at $29,100 and has been revised lower, even as equipment levels are increased from the outgoing model. Notable new features include a power liftgate, front wiper de-icer, and heated steering wheel.

The top-tier trim also features a lower starting price for 2017 at $34,700, and includes new features such as LED fog lights and heated rear seats.

The new 2017 CX-5 will be available in Mazda dealers by the end of March.

SOURCE: Mazda Canada Inc.

Mazda to Offer Diesel Engine in All‑New Mazda CX‑5

Mazda to Offer Diesel Engine in All‑New Mazda CX‑5 for North America From Second Half of 2017

Mazda Motor Corporation announced at the Los Angeles Auto Show* that it will offer the SKYACTIV‑D 2.2 clean diesel engine in the all-new Mazda CX‑5for North America from the second half of 2017. It will be Mazda’s first diesel engine model in the North American market.

The SKYACTIV‑D 2.2 to be fitted in the all-new CX‑5 for North America provides a torque-rich driving experience and revs freely to high RPMs. It will meet the region’s strict emission standards and make the all-new CX‑5 one of the most fuel-efficient vehicles in its class. The engine also adopts Natural Sound Smoother and Natural Sound Frequency Control, proprietary technologies that reduce diesel knock sound for a quieter and more pleasing sound.

“We’re confident this engine offers a smart new option for North American drivers who want both performance and fuel economy,” said Akira Marumoto, Mazda’s Executive Vice President and Representative Director.


By providing driving pleasure and outstanding environmental performance to all customers, Mazda aims to enrich people’s lives and become a brand with which customers feel an emotional connection.

Explore 2017 CX-5